Vanessa Besteda Jackson - Principle JMR
Jackson Marketing Resources was founded in 2000 by Vanessa Besteda Jackson, a 21-year corporate marketing and business management professional. A 1998 Who’s Who of Professionals, she's held Director and Executive Director positions in Marketing, Marketing Research, New Product Development and Marketing Strategy for both Kraft General Foods (Chicago), Kraft Canada (Montreal) and Ameritech (Chicago). In addition to her work as a marketing practitioner, Vanessa is an adjunct faculty member of Marketing in the MBA program at Keller Graduate School of Management.

December 1999 - November 2000 SBC, Inc.  Executive Director Marketing
Responsible for identifying new call management services, leading customer feasibility testing and forecast in-market revenue potential. 

April 1998 - December 1999 Ameritech, Inc. Marketing Director

New Product Development
Led new product pipeline building efforts and consumer feasibility screening for all Ameritech business units.  New product developer, leading end-to-end development of a new family telecommunications service from opportunity assessment through technical and marketing trial.

February 1997 - April 1998 Ameritech Director Marketing Pay Phone Services
Provided leadership for all marketing functions within the Pay Phone unit: product management, promotional marketing, competitive intelligence and internal/ external marketing communications. Responsibilities included: 1) product revenue and margin achievement 2) identifying and executing key pay phone revenue opportunities and 3) crafting pay phone's long term strategy.

January 1995 - February 1997 Ameritech Director Brand Management

& Marketing Communications
Responsible for launching and building equity behind the UltimateLink brand to competitively differentiate Ameritech's access/transport services marketed to 1200 US Long Distance carrier customers.

February 1994 - January 1995 Kraft General Foods Product Manager

Seven Seas Salad Dressing
Responsible for managing all aspects (planning, pricing, advertising, etc.) of business and P&L for a recently acquired brand.

October 1992 - February 1994 Kraft General Foods Product Manager

Dinners New Products

August 1990 - October 1992 Kraft General Foods Product Manager Associate

Kraft Macaroni & Cheese

September 1988 - August 1990 Director Marketing Research
Directed the research function that supported the Kraft Technology Group, KGF Strategy & Development Group and KGF Commercial Products. Led many project types (corporate image, brand equity valuation, corporate advertising, demographic / psychographic segmentation, total quality monitoring, product optimization, market structure, legal claim support, etc).

May 1986 - September 1988 Kraft Canada, Montreal, Quebec Canada 

Director Market Research
Selected from USA Research Group to relocate to Canada to build a market research department to support Canadian product management and strategic planning. Led a full-range of syndicated and custom research project types (advertising development/testing, product testing, attitude & usage studies, customer satisfaction tracking, market structure/segmentation, promotion response, price elasticity, panel purchasing dynamics, etc.).

July 1981 - May 1986 Kraft, Marketing Research Manager

May 1980 - July 1981 - Kraft, Senior Market Research Analyst

January 1979 - May 1980 Kraft, Glenview, Illinois, Market Research Analyst
 

Ohio State University, Columbus Ohio; BSBA, 1977: MA, 1978
De Paul University, Chicago IL; Telecommunications Certificate, 1998
Professional Honors: 1998 International Who’s Who of Professionals

 

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