JMR Service- Market Plan Development

Open/Close Site Menu

HOME

JMR Services

Market Plan Dev.

New Product/Business Dev.

Market Research & Analysis

Marketing Communications

Marketing 101 Training

E-Commerce Channel Dev.

BIO

A solid Marketing plan is a cornerstone in the JMR philosophy. We believe it to be a powerful business tool and key to the long-term success of any business whether it is a mature, established product/service or a new emerging one. There is much truth to the old adage that if you don’t know where you are going, any road will take to you there, and in a company, a lot of valuable resources are squandered along the way!

While many factors influence the depth and breadth of the planning process for any given company, JMR approaches marketing planning as a basic four-phase process:

	Market Plan development begins with an analysis of the current market situation including the business sales, historical trends, customers, competitors, company strength and weaknesses, environmental factors, The goal of this critical step is not only to understand the present business position but more importantly the business drivers (those levers that when pushed, promote or deter sales in that business).
	With consideration to your company’s internal/external limitations and resources, growth opportunities are identified and evaluated. We then work closely with you to develop a vision and set specific goals for where you would like the business to go in the future.
	It is only after the prior two steps that actual marketing strategies, programs and action plans are developed. These plans are the roadmap to get the business from where it is now to where it will be in the future.
	While many consultants may stop there, JMR believes that it is critical to routinely monitor the implementation and results of the marketing programs making adjustments as needed.

Let JMR Marketing Plan expertise help you achieve business success. A solid marketing plan is an important component of “taking your business to the next level”.